With any consumer service, product or offering, people like to feel like they have the opportunity to make their own choices and be guided by their own decisions. For this to work there needs to be two key components – supply and demand. In the world of cosmetic surgery, both supply and demand are on the increase.
Awareness of cosmetic surgery through outlets such as the news, traditional media and social media has meant that people have a much greater understanding of what is out there and what the results look like. There are now hundreds of surgical and non-surgical offerings to help increase, decrease, tone, shape, reshape and redesign our bodies, the choice has never been so great.
Rising cosmetic surgery trends
The same trend is being seen across the pond in the United States. The American Society for Aesthetic Plastic Surgery conducts an annual survey of thousands of Americans to understand what they are looking for and to see what trends are forming in the cosmetic surgery industry.
This year’s results indicate some interesting cosmetic surgery trends, an overall increase in interest in surgical procedures and, specifically, a significant uplift in people wanting surgery such as:
- Fat Transfer to the Breast (fat is extracted from a different part of the body where there is excess, and is used to enhance the breasts)
- Labiaplasty (adjusting the flaps of skin around women’s genitalia)
- Buttock Lift (a procedure which is very popular in South America and is growing in popularity in the US and UK too)
- Fat Transfer to the Face (same principle as the fat transfer to the breast, which can reduce signs of ageing on the face)
- Breast Implant Removal (reversal of breast enhancement)
Quicker and more accessible types of cosmetic treatments
Aside from the more traditional cosmetic procedures, there has also been the introduction of faster, smaller cosmetic procedures, aimed at making tweaks and adjustments more accessible.